CyberCommunication
Good security deserves a good story
Hundreds of providers, hundreds of websites – all with the same message:
"We protect your business against cyberattacks. End to end."
Next to it: a PC wrapped in a chain, a man in a hoodie, and a badge with something about 360° security on it.
Sound familiar? Then it's time for a clear position. Time for: CyberCommunication.
I find the story only your company can tell – and tell it so that customers understand why they should choose you, even if you're the pricier option.
Physicist • Technology journalist • ISO 27001 Lead Auditor
Offering
Story Workshop
The foundation for everything else.
Together we work out what makes your company distinctive – and which messages should land with your customers.
3-hour focused interview and workshop
Sharpening your positioning and unique selling point
Core messages, elevator pitch and messaging guide, delivered in writing
discovery call
Website
Your website is bursting with years of expertise and a long list of services.
You think: this is what the customer wants to see.
The customer thinks: sounds like everyone else.
And: what's in it for me?
Rewrite or revise your core copy
Customer benefit at the centre, not a feature list
On request, I'll help with the design through partners
Result
Your website consistently reflects your messages
The content gets to the point; the clutter goes
Executive LinkedIn
Customers don't buy features. They buy trust. And trust comes from people.
That's why a convincing LinkedIn profile is a must for leaders and anyone in customer-facing roles.
LINKEDIN STARTER
Complete overhaul of profile, banner and focus, consistent across all accounts
Content strategy and editorial plan for 3 months
First 4 posts included
LINKEDIN RETAINER
1–2 posts per week
Optional: carousel posts
Maximum visibility, minimal time on your side
PR & Thought Leadership
You've got something worth telling, but journalists keep ignoring you? I get you into the media – and into the answers that AI gives. On request, I'll run your PR end to end.
Content for press releases, blogs, social media
Contributed articles with placement
Virtual press office
Result:
Maximum visibility with minimal effort on your part
Cooperation opportunities
For Agencies & Consultancies
Add cyber communication to your offering – as a differentiator, for more revenue.
• No competition
• Clear roles
• Clean separation
I also support security consultants, pentesters, ISMS advisors, forensic specialists and other technical service providers in extending their offering – without having to build up communications expertise of their own.
Possible forms of collaboration:
White-label partner in the background
Subcontractor on the project team
Sparring partner for technical framing
What you gain:
You extend your portfolio with cyber communication
Access to C-level
More satisfied customers who stay longer
About me
Bernd Müller
C3 Cyber Communication
I combine the craft of technology journalism with an understanding of cybersecurity. That's how I position companies and produce content that lands with customers and decision-makers.
30 years in journalism and strategic communication
Physicist and innovation manager
10+ years of cybersecurity communication for DAX-listed companies and security providers
ISO 27001 Lead Auditor
Google Cybersecurity Certificate
Working across the DACH region and Spain, in German and English
So funktioniert mein Vorgehen
Verstehen
Ausgangslage, Erwartungen und Spannungen klären.
Strukturieren
Anforderungen und Rollen in klare Orientierung übersetzen.
Vermitteln
Inhalte formulieren, die verstanden und angewendet werden können.
Verankern
Kultur, Verhalten und Kommunikation nachhaltig stärken.
FAQ
Because your website, LinkedIn and sales should all tell the same story. Without a clear position, every communication effort stays piecemeal.
Yes. Every text is created individually, based on the workshop and our work together. No templates, no generic AI copy.
Yes. I support communication agencies and consultancies discreetly on a white-label basis – from positioning to ghostwriting.
Yes. As a long-standing technology journalist, I also write articles for trade media – as bespoke work, when it fits your visibility goals.
The LinkedIn profile and first posts are ready within a few weeks. Visibility that lasts takes longer – that's what the retainer is for.
Yes. Most workshops and projects run smoothly online.
